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	<title>An Endless Array</title>
	<link>http://anendlessarray.com/blog1</link>
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	<pubDate>Fri, 20 Jun 2008 06:05:07 +0000</pubDate>
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		<title>Merchandizing Culture: Falling into the Gap</title>
		<link>http://anendlessarray.com/blog1/2008/05/27/merchandizing-culture-falling-into-the-gap/</link>
		<comments>http://anendlessarray.com/blog1/2008/05/27/merchandizing-culture-falling-into-the-gap/#comments</comments>
		<pubDate>Tue, 27 May 2008 19:12:47 +0000</pubDate>
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		<category><![CDATA[art and theory]]></category>

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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/05/27/merchandizing-culture-falling-into-the-gap/</guid>
		<description><![CDATA[About 2 weeks ago, The Gap released it&#8217;s limited edition artist-designed t-shirt collection, featuring the likes of Chuck Close, Rirkrit Tiravanija, Ashley Bickerton, Kenny Scharf, Barbara Kruger, Kiki Smith, and several other past Whitney Biennial participants.  I can&#8217;t say I&#8217;m suprised at this recent sellout by big name artists, and I&#8217;ve become too immune [...]]]></description>
			<content:encoded><![CDATA[<p>About 2 weeks ago, The Gap released it&#8217;s limited edition artist-designed t-shirt collection, featuring the likes of Chuck Close, Rirkrit Tiravanija, Ashley Bickerton, Kenny Scharf, Barbara Kruger, Kiki Smith, and several other past Whitney Biennial participants.  I can&#8217;t say I&#8217;m suprised at this recent sellout by big name artists, and I&#8217;ve become too immune to this sort of marriage of main stream art and commercial fashion to be nauseous about it, but it still stings.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/05/gap-artist-tees.jpg" alt="Gap Artist Tees" /></p>
<p>but I&#8217;m not the only one who is irritated with this grotesque display of commodification though. The subtly cynical tone of the <a href="http://www.latimes.com/features/lifestyle/la-ig-list11-2008may11,0,3565508.story" title="Gap Artist Edition T-Shirts">LA Times</a> article is one we can all appreciate:</p>
<blockquote><p>The spring runways were an art fest with Marc Jacobs collaborating with Richard Prince on bags at Louis Vuitton, Dolce &amp; Gabbana hand-painting tulle ball gowns, and Michael Kors taking inspiration from Van Gogh. And now, at last, the trend has arrived at the mall.</p></blockquote>
<p>Like many of you, my idealistic notions of art prevents the existence of a Gap Chuck Close t-shirt from leaving anything shy of a bad taste in my mouth. It&#8217;s the sad reality of the commercial art world today. The avant-garde is so quickly swallowed up by the corporate machine, we rarely have time to see an artist mature anymore before they are propelled by the forces of the market into a state of being the next big art star&#8230;Of course, these folks have been art stars since the 1980&#8217;s so it&#8217;s not like they just recently fell into the fashion world.  This just merely serves as a reminder to us that the corporate giants at the center of late capitalism are at the very core of art patronage.</p>
<p><strong>Some Brief Slanty Background:</strong></p>
<p>The corporate takeover of funding for the arts, though gradual, began to pick up momentum in the 1990s when The National Endowment for the Arts (NEA), once the largest supporter of the arts in the US, came under scrutiny for supporting &#8220;morally objectionable&#8221; works. According to <a href="http://en.wikipedia.org/wiki/National_Endowment_for_the_Arts" title="National Endowment for the Arts on Wikipedia ">Wikipedia</a>:</p>
<blockquote><p>In 1996, Congress cut the NEA funding to US$99.5 million (almost in half) as a result of pressure from conservative groups, including the American Family Association, who criticized the agency for using tax dollars to fund highly controversial artists such as Robert Clark Young, Barbara Degenevieve, Andres Serrano, Robert Mapplethorpe, and the so-called &#8220;NEA Four.&#8221;</p></blockquote>
<p>As our country becomes increasingly more conservative, and the moral majority dictates more and more of what can be done with government funding, the art world has had little choice but to embrace corporate sponsorship.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/05/piss-christ.jpg" alt="Piss Christ" style="margin-right: 15px" align="left" />Some of the most prestigious collections around are held by the likes of Gap, Inc. and London advertising baron Charles Saatchi.  Museum exhibitions are commonly funded by corporate sponsors, whose logos adorn banners and printed materials.</p>
<p>And one of the largest  financial supporters of the arts in the United States is Altria Group, the umbrella company that owns Phillip Morris, Inc. - yes, <em>THAT</em> Altria Group - the largest manufacturer of tobacco in the world and one of the largest producers of alcohol. So <a href="http://en.wikipedia.org/wiki/Piss_Christ" title="Piss Christ on Wikipedia">Piss Christ</a> is bad and cigarette money is okay? Yes, the conservatives are a moral bunch indeed&#8230;.</p>
<p><strong>The Cost of Selling Out<br />
</strong></p>
<p>Artists have always had to be resourceful to make ends meet, and selling out is certainly nothing new. I don&#8217;t mean to belittle these artists for taking advantage of this opportunity to make a buck. None of us is above wanting to make money, and anyone who says otherwise is foolish.  My problem with Gap t-shirts donning artists&#8217; works and Takashi Murakami handbags is not the trending of individual artists&#8217; works as fashion commodities, but rather the implications this has on the art world at large.</p>
<p>The commodification of contemporary art stars is problematic to the notion of cultural production, as it neutralizes the avant-garde, and muddies the contextual value of art production. So I urge you with caution to remember that the same machine that makes artists into commodities, also has the capacity to make impotent the meaning behind their works.</p>
<p><strong>Some Further Related Reading: </strong></p>
<p><a href="http://www.amazon.com/Privatising-Culture-Corporate-Intervention-since/dp/1859846130/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1211906578&amp;sr=1-2" title="Amazon link to Privatizing Culture: Corporate Art Intervention Since the 1980s">Privatising Culture: Corporate Art Intervention since the 1980s</a> by Chin-Tao Wu</p>
<p><a href="http://www.amazon.com/Idiosyncratic-Identities-Artists-Avant-Garde-Contemporary/dp/052155652X/ref=cm_lmf_tit_16_rsrssi1" title="Idiosynchratic Identities Amazon Link"><span id="btAsinTitle">Idiosyncratic Identities: Artists at the End of the Avant-Garde (Contemporary Artists &amp; Their Critics)</span></a> by Donald Kuspit</p>
<p><span id="btAsinTitle"><a href="http://www.amazon.com/Dialectic-Decadence-Between-Advance-Asthetics/dp/1581150520/ref=pd_sim_b_img_4" title="The Dialectic of Decadence Amazon Link">The Dialectic of Decadence: Between Advance and Decline in Art (Asthetics Today)</a> by Donald Kuspit</span></p>
<p><a href="http://direct.bl.uk/bld/PlaceOrder.do?UIN=203342121&amp;ETOC=RN&amp;from=searchengine" title="Art Criticism Vol. 21, Number 2: Art Administrativism and It's Discontents"><em>Art Criticism</em>(Volume 21, Number 2) : <em>Administrativism and Its Discontents</em></a> by Mark Van Proyen</p>
<p class="inside_subtitle"><a href="http://x-traonline.org/past_articles.php?articleID=143" title="The Myth of Criticism in the 1980's - Article">&#8220;The Myth of Criticism in the 1980s,&#8221;</a> by<em> </em>Howard Singerman</p>
<p><a href="http://www.amazon.com/exec/obidos/search-handle-url?%5Fencoding=UTF8&amp;search-type=ss&amp;index=books&amp;field-author=Donald%20Burton%20Kuspit"></a></p>
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		<title>Art Notes: Highlights from SFAI&#8217;s MFA Exhibition</title>
		<link>http://anendlessarray.com/blog1/2008/05/19/art-notes-highlights-from-sfais-mfa-exhibition/</link>
		<comments>http://anendlessarray.com/blog1/2008/05/19/art-notes-highlights-from-sfais-mfa-exhibition/#comments</comments>
		<pubDate>Mon, 19 May 2008 21:13:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
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		<category><![CDATA[painting]]></category>

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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/05/19/art-notes-highlights-from-sfais-mfa-exhibition/</guid>
		<description><![CDATA[One of the top graduate fine arts programs in the country, San Francisco Art Institute always puts on a hell of an MFA show. I&#8217;m not just saying this because I went there. It&#8217;s true. Sure, there are plenty of pieces I didn&#8217;t care for, as is the case with any large exhibition. By and [...]]]></description>
			<content:encoded><![CDATA[<p>One of the top graduate fine arts programs in the country, <a href="http://sfai.edu" title="San Francisco Art Institute">San Francisco Art Institute</a> always puts on a hell of an MFA show. I&#8217;m not just saying this because I went there. It&#8217;s true. Sure, there are plenty of pieces I didn&#8217;t care for, as is the case with any large exhibition. By and large, however, SFAI puts out a good bunch, year after year.  This year was no exception.</p>
<p>I didn&#8217;t make it to opening night on Friday May 16th - I was just getting over a nasty case of bronchitis, so the swarming crowds seemed a bit daunting - but I did check it out on Saturday afternoon, when the space was a bit less packed with bodies.</p>
<p>Some highlights from this years MFA Exhibition:</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/05/sfai-mfa-exhibit1.jpg" alt="Robert Jackson Harrington’s sculpture" /></p>
<p style="margin: 0px 0pt 10px; font-family: arial,helvetica,sans-serif normal; font-style: normal; font-variant: normal; font-weight: normal; font-size: 9pt; line-height: normal; font-size-adjust: none; color: #555555">Robert Jackson Harrington&#8217;s insane sculptural installation - I love the futility of the piece because this elaborate contraption doesn&#8217;t do anything at all (as far as I can tell).</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/05/sfai-mfa-exhibit2.jpg" alt="Reeves Granade’s Painting" /></p>
<p style="margin: 0px 0pt 10px; font-family: arial,helvetica,sans-serif normal; font-style: normal; font-variant: normal; font-weight: normal; font-size: 9pt; line-height: normal; font-size-adjust: none; color: #555555">An impressive painting by Rives Granade</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/05/sfai-mfa-exhibit3.jpg" alt="video wall installation piece" /></p>
<p style="margin: 0px 0pt 10px; font-family: arial,helvetica,sans-serif normal; font-style: normal; font-variant: normal; font-weight: normal; font-size: 9pt; line-height: normal; font-size-adjust: none; color: #555555">I can&#8217;t remember the name of this artist, but I did like this hell of a wall configuration with video monitors playing footage of 3d body innards. Maybe it&#8217;s because I&#8217;m a computer geek myself, but the body as an electronic network is utterly appealing.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/05/sfai-mfa-exhibit4.jpg" alt="Will Barclift’s performance" /></p>
<p style="margin: 0px 0pt 10px; font-family: arial,helvetica,sans-serif normal; font-style: normal; font-variant: normal; font-weight: normal; font-size: 9pt; line-height: normal; font-size-adjust: none; color: #555555">Will Barclift&#8217;s performance (image scanned from the artist&#8217;s postcard) - Will presented a video of the performance at the exhibition. Also, as a side note, this treadmill featured here is actually mine. I left it at my old roommate when I moved 2 years ago.</p>
<p>There were a lot more great pieces in the show, but I was limited to the images I took on my iPhone that turned out , and those that I could scan from postcards I was compelled to pick up. I guess you&#8217;ll just have to go there and look yourself if you want to see more.</p>
<p>If you live in the San Francisco Bay Area, the show is open daily from 11am-5pm until Saturday, May 24th at Herbst Pavilion in the <a href="http://www.fortmason.org/directions/index.shtml" title="Directions to Fort Mason Center">Fort Mason Center</a>. I highly recommend checking it out if you get the chance.</p>
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		<title>And Now&#8230;A Message from Tom Waits</title>
		<link>http://anendlessarray.com/blog1/2008/05/06/and-nowa-message-from-tom-waits/</link>
		<comments>http://anendlessarray.com/blog1/2008/05/06/and-nowa-message-from-tom-waits/#comments</comments>
		<pubDate>Tue, 06 May 2008 16:21:29 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
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		<category><![CDATA[Tom Waits press release]]></category>

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		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/05/06/and-nowa-message-from-tom-waits/</guid>
		<description><![CDATA[I am going to pretend for a moment that this post is about viral marketing, and the power of shameless self-promotion. And it does to some degree. Entertaining people goes a long way in the web marketing arena - it worked for Ze Frank, and many many countless others who share that sense of cynicism [...]]]></description>
			<content:encoded><![CDATA[<p>I am going to pretend for a moment that this post is about viral marketing, and the power of shameless self-promotion. And it does to some degree. Entertaining people goes a long way in the web marketing arena - it worked for <a href="http://zefrank.com" title="Ze Frank">Ze Frank</a>, and many many countless others who share that sense of cynicism meets a <a href="http://en.wikipedia.org/wiki/Dada" title="a working definition of dada">dadaist sensibility</a> that we, as postmoderns, find priceless.</p>
<p>However, I&#8217;m not really posting this video because I had a burning itch to say something intelligent about viral marketing or postmodern cynicism - I&#8217;m just a <a href="http://tomwaits.com" title="Tom Waits">Tom Waits</a> fan and my friend Adam sent me a link. I thought it was worth sharing with you, so I stuck it on my blog.</p>
<p>So, without further adieu&#8230;</p>
<p><object width="425" height="355">
<param name="movie" value="http://www.youtube.com/v/EOrG1r3S6ZA&#038;hl=en"></param>
<param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/EOrG1r3S6ZA&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<title>Downsized: A Talented Girl Needs a Job!</title>
		<link>http://anendlessarray.com/blog1/2008/04/05/downsized-a-talented-girl-needs-a-job/</link>
		<comments>http://anendlessarray.com/blog1/2008/04/05/downsized-a-talented-girl-needs-a-job/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 18:49:19 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[current events]]></category>

		<category><![CDATA[design]]></category>

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		<category><![CDATA[economy]]></category>

		<category><![CDATA[job seeking]]></category>

		<category><![CDATA[photographer]]></category>

		<category><![CDATA[print designer]]></category>

		<category><![CDATA[vara pappas]]></category>

		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/04/05/downsized-a-talented-girl-needs-a-job/</guid>
		<description><![CDATA[
There&#8217;s no denying it: the economy has gotten shitty. While we over at Object Adjective seem to be going strong, landing contracts and continuing business as usual, you can hardly surf the news feeds on the web without reading one article or another about how unemployment rates have risen to claim over 232,000 jobs since [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/04/titleimg.jpg" alt="Got Design Jobs?" /></p>
<p>There&#8217;s no denying it: the economy has gotten shitty. While we over at <a href="http://www.objectadjective..com" title="Object Adjective: Very Special Design">Object Adjective</a> seem to be going strong, landing contracts and continuing business as usual, you can hardly surf the news feeds on the web without reading one article or another about how <a href="http://money.cnn.com/2008/04/04/news/economy/jobs_march/index.htm?postversion=2008040412" title="CNN Money: 80,000 jobs lost, unemployment spikes">unemployment rates have risen to claim over 232,000 jobs since the new year</a>, making this the largest recession since 2003. Unemployment rates at the time of this post are a whopping 5.1% and continuing to climb. It&#8217;s a bit scary for all of us here in the US of A, even with the prospect of getting that stupid tool out of the White House.</p>
<p>But the reason I am writing this is not so much to gripe about economics in general as it is to promote a good friend of mine who has lost her design  job to the current recession.</p>
<p><a href="http://varapappas.com" title="Vara Pappas Design and Photography"><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/04/vara-design.jpg" alt="Vara Pappas: Print Designer" /></a></p>
<p>Her name is Vara Pappas and she is a hell of a print designer and a damn good fashion photographer as well. This past Monday she received notice that she was being downsized by her company due to a lack of incoming work. They ensured her that she would be awarded 2 weeks of severance pay, but this is hardly a treat when you live in San Francisco, one of the most expensive cities in the US. She needs to find a job that will give her the opportunity to do what she does exceptionally well, and fast.</p>
<p>So, if you&#8217;re hiring a print designer, or you know someone who is, <a href="http://varapappas.com" title="Vara Pappas Design and Photography">check out her website</a>.</p>
<p><strong>Note:</strong> She&#8217;s also willing to take freelance projects for the time being as well until she finds something more permanent, so don&#8217;t miss out on the opportunity to work with her.</p>
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		<title>Packaging Design: The Butt of the Joke</title>
		<link>http://anendlessarray.com/blog1/2008/04/01/packaging-design-the-butt-of-the-joke/</link>
		<comments>http://anendlessarray.com/blog1/2008/04/01/packaging-design-the-butt-of-the-joke/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 18:41:57 +0000</pubDate>
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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/04/01/packaging-design-the-butt-of-the-joke/</guid>
		<description><![CDATA[I&#8217;m juvenile. The reason I say this is not because I want you to think less of me, but to warn you that while you may be able to extract an ounce of serious commentary from the content in this post, the side of me that still giggles at potty language is at the forefront [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m juvenile. The reason I say this is not because I want you to think less of me, but to warn you that while you may be able to extract an ounce of serious commentary from the content in this post, the side of me that still giggles at potty language is at the forefront of my motivation.</p>
<p>While browsing around various design sites, I came across a rather positive <a href="http://www.thedieline.com/blog/2008/03/method-le-scrub.html" title="The Dieline: Method Le Scrub &amp; Lil' Bowl Blu">review on The DieLine</a> of the latest packaging design from the San Francisco cleaning product company, Method.</p>
<blockquote><p>Le Scrub and Lil&#8217; Bowl Blu mark the company&#8217;s entrance into &#8220;deep cleaning&#8221; products and round out their line of bathroom products.</p></blockquote>
<p>While I agree that there is a sleek and modern loveliness to these bathroom cleaning products, I at once had to snicker at the bare naked fact that the two depicted in the image above look very referential to a butt and an indeterminate  colorectal organ shape.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/03/method.jpg" alt="method bathroom cleaners" /></p>
<p>The Tub Scrub product is probably the most hysterical as all I can see when I look at it is what appears to be an abstraction of a set of ass cheeks clenching a sponge. I can&#8217;t possibly be alone in this sentiment.  And while the toilet bowl cleaner is more of a traditional shape for this sort of cleaning product, it&#8217;s smooth gentle curves are less &#8220;Clorox toilet bowl cleaner&#8221; and more digestive organ.</p>
<p>Of course, asses and bathrooms kind of go together, so maybe Method&#8217;s packaging design was deliberate&#8230;but probably not. I can&#8217;t picture a bunch of ad and design guys sitting around deciding to make their clients&#8217; products look this anal&#8230;but what do I know? I&#8217;m a web designer, so my expertise seldom crosses into dealing with consumer products.</p>
<p>Of course this happens in web and print design as well. We&#8217;ve all designed something that was phallic, or contained a prominent undesirable shape of some sort. If you&#8217;re lucky someone catches it before you submit it to the client, or worse, release it into the world for all to giggle at&#8230;.</p>
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		<title>Microsoft Sees the Future: Support for Standards by Default</title>
		<link>http://anendlessarray.com/blog1/2008/03/16/microsoft-sees-the-future-support-for-standards-by-default/</link>
		<comments>http://anendlessarray.com/blog1/2008/03/16/microsoft-sees-the-future-support-for-standards-by-default/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 23:21:11 +0000</pubDate>
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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/03/16/microsoft-sees-the-future-support-for-standards-by-default/</guid>
		<description><![CDATA[
A few weeks back, along with many others in the development community, I wrote in response to Microsoft&#8217;s announcement that IE8 would implement version targeting, a means of back-dating a site so that it doesn&#8217;t break with new releases of the browser.
While my views expressed in Version Targeting: Defaulting to the Past to Spite the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/03/ie8-article-title-img.jpg" alt="ie8: seeing the future of standards" /></p>
<p>A few weeks back, along with many others in the development community, I wrote in response to Microsoft&#8217;s announcement that IE8 would implement version targeting, a means of back-dating a site so that it doesn&#8217;t break with new releases of the browser.</p>
<p>While my views expressed in <a href="http://anendlessarray.com/blog1/2008/01/23/version-targeting-defaulting-to-the-past-to-spite-the-future/" title="Version Targeting: Defaulting to the Past to Spite the Future">Version Targeting: Defaulting to the Past to Spite the Future?</a> were primarily favorable of the new technique, I expressed my concerns with Microsoft&#8217;s decision that IE8 and all other browsers to come would default to rendering as if it were the previous release of the browser if the meta tag, which looks like this:</p>
<p>&lt;meta http-equiv=&#8221;X-UA-Compatible&#8221; content=&#8221;IE=x;FF=x;OtherUA=x&#8221; /&gt;</p>
<p>was omitted, rather than in the current up to date standards mode. Perhaps the pressure of the masses in the standards community, Microsoft has caved and agreed that the default rendering engine of IE8 will now favor standards compliance rather than giving precedence to the fear of breakage. To quote their <a href="http://www.microsoft.com/presspass/press/2008/mar08/03-03WebStandards.mspx" title="Microsoft Expands Support for Web Standards">March 3rd press release:</a></p>
<blockquote><p>Microsoft Corp. is now configuring the settings in Internet Explorer 8, the upcoming version of its browser, to render content — by default — using methods that give top priority to Web standards interoperability.</p></blockquote>
<p>While their official position is that they have reoriented their company focus away from proprietary winner-take-all competitiveness and toward interoperability, a lot of us (those not so trusting), posit that they most likely just couldn&#8217;t stand up to the pressure coming from those aligned with the web standards movement.</p>
<p>Honestly, it doesn&#8217;t really matter what contributed most to their decision. Either way you look at it, progressive support for standards is a good thing.  In the end, with IE8 now in public beta, it seems the IE team is finally looking forward like the rest of us, instead of shoving their  proverbial heads up their own asses. Standards will be supported by default.</p>
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		<title>Back to My Roots</title>
		<link>http://anendlessarray.com/blog1/2008/02/17/back-to-my-roots/</link>
		<comments>http://anendlessarray.com/blog1/2008/02/17/back-to-my-roots/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 01:07:17 +0000</pubDate>
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		<category><![CDATA[art and theory]]></category>

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		<category><![CDATA[art studio]]></category>

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		<category><![CDATA[residency]]></category>

		<category><![CDATA[Root Division]]></category>

		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/02/17/back-to-my-roots/</guid>
		<description><![CDATA[
This week has brought an exciting new development in my life: I got accepted to the Studio Residency Program at Root Division, a nonprofit arts organization here in San Francisco&#8217;s Mission District. A few weeks ago, due to the urgings of friend and artist Deric Carner, I made the decision to apply to the program.
After [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/rootdivision.jpg" alt="Root Division" /></p>
<p>This week has brought an exciting new development in my life: I got accepted to the Studio Residency Program at <a href="http://rootdivision.org" title="Root Division">Root Division</a>, a nonprofit arts organization here in San Francisco&#8217;s Mission District. A few weeks ago, due to the urgings of friend and artist <a href="http://genericfun.com" title="Generic Fun - Deric Carner">Deric Carner</a>, I made the decision to apply to the program.</p>
<p>After speaking to the director on the phone about the application process, I quickly slapped together my portfolio, resume and finished updating my <a href="http://laurenscime.com" title="Lauren Scime Arts Portfolio">art portfolio website</a>. That same afternoon I crossed my fingers and dropped off a folder containing evidence of my fine arts career to date.  Anyway, to make a short story shorter, I interviewed and received notification 2 days ago that I got in. So I am officially going to have a studio space! I can barely contain myself, I&#8217;m so elated.</p>
<p style="text-align: center"><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/painting.jpg" alt="figurative painting" /></p>
<p>The program over at Root Division is great - you get a studio space at a much lower than market rent, and in exchange you just have to spend a few hours a month doing some sort of service for the organization. You can help with any number of things ranging from teaching community art classes to hanging  exhibitions in their gallery space. In my case, they might also have me help out a bit with their website, since, as you know, this is my &#8220;thing.&#8221; I definitely consider the opportunity to be involved with the organization and spend some of my free time helping them out to be a perk rather than a burden.</p>
<p>As a studio resident, you also get the opportunity to show your work in their gallery,  curate art exhibitions, and just be around the other studio artists in the program. Having gotten out of graduate school over 2 years ago, it&#8217;ll be great to interact with other working artists again on a day to day basis and be a part of the dialog.</p>
<p>So in addition to working full time on web design and development and running <a href="http://objectadjective.com" title="object adjective">our company,</a> I will be painting again and making other forms of art. It&#8217;s been a while since I&#8217;ve had a space to carry out my more involved art projects. I can&#8217;t wait to get started.</p>
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		<title>Get Real: The Importance of Original Illustration in Web Design</title>
		<link>http://anendlessarray.com/blog1/2008/02/10/get-real-the-importance-of-original-illustration-in-web-design/</link>
		<comments>http://anendlessarray.com/blog1/2008/02/10/get-real-the-importance-of-original-illustration-in-web-design/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 19:49:26 +0000</pubDate>
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		<category><![CDATA[client relations]]></category>

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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/02/10/get-real-the-importance-of-original-illustration-in-web-design/</guid>
		<description><![CDATA[
You know the scenario: you land on a website for Business X and beneath the logo is a banner that fades from a slogan over a flat color to a pair of suits shaking hands with big ear-to-ear grins. Nothing says &#8220;corporate cliche&#8221; like bad stock photography. Sigh.

We all know how cheesy this is. And [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/frustration1.jpg" alt="Frustration" /></p>
<p>You know the scenario: you land on a website for <em>Business X</em> and beneath the logo is a banner that fades from a slogan over a flat color to a pair of suits shaking hands with big ear-to-ear grins. Nothing says &#8220;corporate cliche&#8221; like bad stock photography. Sigh.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/whybother.jpg" alt="why bother?" /></p>
<p>We all know how cheesy this is. And yet clients still ask for it and so many designers still succumb to the pressure to create that corporate stock look. It doesn&#8217;t have to go down like that. As the designer, you have the ability to just say &#8220;no&#8221; to bad stock photography and corporate clip art. A little creativity, and you can create a web presence for your client that will actually set their company apart from the boring template web design look. It just takes a little extra push, and a desire to get beyond.</p>
<p>We&#8217;re so used to seeing the same stock photos on everyone&#8217;s site - I&#8217;m convinced that there are only 100 people who pose for stock photography, but they are featured on probably 200,000 homepages each, working on a laptop, sitting at a conference table, talking on a mobile phone. Everyone knows they don&#8217;t work at this company because you&#8217;ve seen the same people on dozens of sites the same day. Doesn&#8217;t it make more sense to do something to set your client&#8217;s company apart a bit? Maybe create something a  bit more personal and original?</p>
<p><strong>Make it Custom or Don&#8217;t Bother </strong></p>
<p>I&#8217;ve always been a fan of the <a href="http://ellislabs.com" title="Ellis Labs">Ellis Labs</a> solution to the company homepage. The illustration of the founders looking geeky in their lab coats with beakers makes for an amusing and stylish sense of humor about themselves.  Friendly and cheeky, it makes you feel like you know these guys, and doing business with them and supporting their products comes natural. They&#8217;re the geeks next door, and you dig &#8216;em. At least I do.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/ellis-labs.jpg" alt="Ellis Labs Illustration" /></p>
<p>Another site that makes great use of graphic illustrations to set themselves apart from the competition is <a href="http://yodiv.com/" title="yodiv">YoDiv</a> (otherwise known as You Design They Develop) - most outsourcing firms have really bad faux corporate looking sites, but these guys have the right idea - They are marketing their services to designers after all&#8230;</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/yodiv.jpg" alt="YoDiv Illustration" /></p>
<p><a href="http://investingissimple.com" title="Investing is Simple">Investing is Simple (IIS)</a> has a great homepage graphic that sets them appart from the usual investment website - I think investment and banking sites use more crappy stock photos and corpo clip art than anyone usually. I&#8217;m not sure pink was the best color choice, but the graphic definitely adds a spark to investing, an activity most people think is about as exciting as watching grass grow.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/iis.jpg" alt="IIS Illustration" /></p>
<p>As of late, Jeremy and I have been working on some pretty neat illustrations for a variety of websites, including an online poster art contest for STD awareness.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/unraveling-logo.jpg" alt="ISIS STD Poster Art Contest Illustration" /></p>
<p>As well as our sweet-toothed logo for our new side project Popwit, an online arts and culture magazine we&#8217;re working toward launching in teh next month or two:</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/02/popwit.jpg" alt="Popwit Logo" /></p>
<p>(note: we&#8217;ll be looking for contributors in the areas of art, sound, architecture and design, but I&#8217;ll make a formal announcement later on when we&#8217;re nearing public launch).</p>
<p>Anyway, my point is simply please, for the love of God (or whatever greater power you believe in) - DON&#8217;T MAKE ANY MORE WEBSITES THAT LOOK LIKE THEY CAME AS PART OF THE CORPORATE STARTER KIT. This is not a way for the client to come off as conservative and business-like, it&#8217;s a way to look cheap, dated and unprofessional. It&#8217;s up to you to tell them this - to give them something better for their money. Illustration is only one component - original photography, custom icons, product demos, typography and graphic treatments can all play nicely together to create a visually distinct web presence.</p>
<p><strong>Additional Inspiration</strong></p>
<p>Can&#8217;t get your creative juices flowing? (ew&#8230;I hate that analogy&#8230;sorry) - Anyway, here are some illustrators&#8217; sites I dig. Maybe they&#8217;ll inspire you as they have me:</p>
<p><a href="http://www.thealamobasement.com/" title="The Alamo Basement">The Alamo Basement</a> - Kelly Korvec&#8217;s illustration portfolio.</p>
<p><a href="http://www.kevadamson.com/" title="Kev Adamson">Kev Adamson</a> - An interesting mix of hand drawn and digital illustration</p>
<p><a href="http://www.kschung.com" title="Kun-Sung Chung Portfolio">Kun-Sung Chung </a>- Digital Illustrator&#8217;s portfolio</p>
<p><a href="http://www.albertocerriteno.com/artwork01.html" title="Alberto Cerriteno">Alberto Cerriteno</a> - Digital Artist</p>
<p>If you have any other illustrators you like or illustration inspiration resources, feel free to add them into the comments section (yes, it&#8217;s okay to link yourself as an inspiration resource - if you&#8217;re good I  would love to see your stuff).</p>
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		<title>Artlife: The Weekend that Kept on Going</title>
		<link>http://anendlessarray.com/blog1/2008/01/30/artlife-the-weekend-that-kept-on-going/</link>
		<comments>http://anendlessarray.com/blog1/2008/01/30/artlife-the-weekend-that-kept-on-going/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 22:34:31 +0000</pubDate>
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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/01/30/artlife-the-weekend-that-kept-on-going/</guid>
		<description><![CDATA[
The past week has been a whirlwind of events, with art as the focus. For the last year since starting our design business Object Adjective, I&#8217;ve been more or less out of the art scene - always dabbling on the periphery but not as involved as I once was.  And while I love working [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/art-back-to-back.jpg" alt="Edwardian Skeletons" /></p>
<p>The past week has been a whirlwind of events, with art as the focus. For the last year since starting our design business <a href="http://objectadjective.com" title="Object Adjective: Very Special Design">Object Adjective</a>, I&#8217;ve been more or less out of the art scene - always dabbling on the periphery but not as involved as I once was.  And while I love working in web design and development, it used to be that the practice of artmaking informed my design, my code, and vice versa. Continuing to work as an artist and stay engaged in the art and music scenes is important to me, and this past few days has served as a reminder.</p>
<p><strong>A Little Bit Edwardian</strong></p>
<p>Last Friday night was the <a href="http://edwardianball.com/" title="Edwardian Ball ">Edwardian Ball</a> - this year themed World&#8217;s Faire. Set at the Great American Music Hall, the gold leafed ornate detail of the old theater was the perfect backdrop for a night riddled with corsetry fashion shows, Edward Gorey inspired poetics and visuals, diverse Edwardian inspired music, art exhibits, and acrobatic performances.</p>
<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/jeremy-with-umbrella.jpg" alt="Jeremy with Umbrella" /></p>
<p>Jeremy, Mici, August and I decked out in our turn of the century best, snapped a few pics at my apartment, and headed out to enjoy a night of music, art, and performance. The event was spectacular - with so much to see and do. <a href="http://anendlessarray.com/blog1/2008/01/30/artlife-the-weekend-that-kept-on-going/#more-217" class="more-link">(more&#8230;)</a></p>
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		<title>Version Targeting: Defaulting to the Past to Spite the Future?</title>
		<link>http://anendlessarray.com/blog1/2008/01/23/version-targeting-defaulting-to-the-past-to-spite-the-future/</link>
		<comments>http://anendlessarray.com/blog1/2008/01/23/version-targeting-defaulting-to-the-past-to-spite-the-future/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 19:35:04 +0000</pubDate>
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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/01/23/version-targeting-defaulting-to-the-past-to-spite-the-future/</guid>
		<description><![CDATA[
The topic of version targeting has been all the rage the last 2 days, following Aaron Gustafson&#8217;s article for A List Apart and Eric Meyer&#8217;s companion piece. IE8 has not only passed the Acid2 test, but in this release it will be taking a new direction on version control, allowing us developers to, rather than [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/targetshooters.jpg" alt="Will targeting browsers come back to shoot us?" /></p>
<p>The topic of version targeting has been all the rage the last 2 days, following <a href="http://alistapart.com/articles/beyonddoctype" title="Beyond DOCTYPE article">Aaron Gustafson&#8217;s article</a> for A List Apart and <a href="http://alistapart.com/articles/fromswitchestotargets" title="From Switches to Targets">Eric Meyer&#8217;s companion piece</a>. IE8 has not only passed the Acid2 test, but in this release it will be taking a new direction on version control, allowing us developers to, rather than rely on the DOCTYPE declaration to attempt to keep our sites in rendered intact, asign a meta element with the browser versions for which the site was coded and tested against. This meta element would look like this:</p>
<p class="code">&lt;meta http-equiv=&#8221;X-UA-Compatible&#8221; content=&#8221;IE=8&#8243; /&gt;</p>
<p>Of course, in theory, if all browsers adopt version targeting, you would be able to enter <span class="inlinecode">content=&#8221;IE=8, ff=2.1, saf=3.0;&#8221;</span> so all browsers would perform as though it was the day you coded it.</p>
<p>The <a href="http://blogs.msdn.com/ie/archive/2008/01/21/compatibility-and-ie8.aspx" title="IE Blog: Compatibility and IE8">logic</a> Microsoft uses to explain their reasoning for going this route in IE8&#8217;s development makes perfect sense:</p>
<blockquote><p>We realized that “Don’t Break the Web” should really be translated to “Don’t change what developers expect IE to do for current pages that are already deployed.”</p></blockquote>
<p>The benefit, of course, is that if you code and test in IE6, you state this in the meta element or HTTP header, and the browser &#8220;pretends&#8221; to be IE6 and renders the site accordingly, behaving as the back version of the rendering engine would have. Great. So your code is locked in time, and no matter how many versions of a browser come after, your site will not break. It&#8217;ll look the same forever.</p>
<p>However, if you omit the meta http-equivalent, the browser just acts as the backdated version - so IE 8 will act like 7 and render the page using the IE7 rendering engine instead of defaulting to the current standards mode. <a href="http://anendlessarray.com/blog1/2008/01/23/version-targeting-defaulting-to-the-past-to-spite-the-future/#more-215" class="more-link">(more&#8230;)</a></p>
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		<title>Helvetica: Documenting the Typographic Everyday</title>
		<link>http://anendlessarray.com/blog1/2008/01/22/helvetica-documenting-the-typographic-everyday/</link>
		<comments>http://anendlessarray.com/blog1/2008/01/22/helvetica-documenting-the-typographic-everyday/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 01:19:15 +0000</pubDate>
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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/01/22/helvetica-documenting-the-typographic-everyday/</guid>
		<description><![CDATA[I spend all day looking at typefaces, carefully considering which to use and where, how much space to give the letters, the words, and how to balance the visually artistic aspects of type with pragmatic legibility and order. You would think that come the weekend, enough is enough. Nope. My rental du jour on Sunday [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/helvetica-movie1.jpg" alt="helvetica movie" style="margin: 3px 10px 0px 0px" align="left" />I spend all day looking at typefaces, carefully considering which to use and where, how much space to give the letters, the words, and how to balance the visually artistic aspects of type with pragmatic legibility and order. You would think that come the weekend, enough is enough. Nope. My rental du jour on Sunday was <a href="http://www.helveticafilm.com/" title="Helvetica ">Helvetica</a>, a documentary about the most common typeface in probably the entire western world. And it was pretty damn good.</p>
<p>The timeliness of this documentary is perfect, and not only because helvetica reached it&#8217;s 50th birthday in 2007. As the film points out, we&#8217;ve entered into a period in history where the tools of design are accessible to the public and social networking sites like Myspace allow the user to create their own designed pages as a means of fabricating their own identity. Since everyone has become an amateur designer, what better time to cast an eye on the most prevalent font in the world? <a href="http://anendlessarray.com/blog1/2008/01/22/helvetica-documenting-the-typographic-everyday/#more-210" class="more-link">(more&#8230;)</a></p>
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		<title>Bye, Bye Birdie - AnEndlessArray Gets A Makeover</title>
		<link>http://anendlessarray.com/blog1/2008/01/20/bye-bye-birdie-anendlessarray-gets-a-makeover/</link>
		<comments>http://anendlessarray.com/blog1/2008/01/20/bye-bye-birdie-anendlessarray-gets-a-makeover/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 22:45:09 +0000</pubDate>
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		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/01/20/bye-bye-birdie-anendlessarray-gets-a-makeover/</guid>
		<description><![CDATA[I&#8217;ve been an absentee blogger for a while now, but it&#8217;s for a good reason. I finally decided that the theme I had made for Blog Action Day back in October was a bit outdated, and have been spending the last week or two redesigning the logo and site.  Some elements have carried over, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/blog-redesign-logo.jpg" alt="New Logo" style="margin: 7px 10px 0pt 0pt" align="left" />I&#8217;ve been an absentee blogger for a while now, but it&#8217;s for a good reason. I finally decided that the theme I had made for <a href="http://blogactionday.org" title="Blog Action Day">Blog Action Day</a> back in October was a bit outdated, and have been spending the last week or two redesigning the logo and site.  Some elements have carried over, like the background pattern and the faux wood navigation and footer, but the header banner and content layout are new.</p>
<p>Most girls get sick of their &#8216;look&#8217; and dye their hair or update their wardrobe. I redesign my blog. My wardrobe is a lost cause, and it&#8217;s impossible to dye over black hair. Sorry but blond is just not an option right now.</p>
<p>While I&#8217;ll miss the cute header with the bird drawing, it was time for a change.  Maybe I&#8217;ll bring it back out for Blog Action Day 2008. Or maybe once I&#8217;ve gotten enough specimen, I&#8217;ll create anEndlessArray&#8217;s design graveyard, archiving all of the old designs (there have been 4 so far).  For now, RIP little bird. You&#8217;ll be missed.</p>
<p style="text-align: center"><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/blog-action-header.jpg" alt="Blog Action Day Theme Header" /></p>
<p>Hope you dig the new crest theme :)</p>
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		<title>Into the Resolute? At Least I&#8217;ll Have My iPhone on Hand&#8230;</title>
		<link>http://anendlessarray.com/blog1/2008/01/06/into-the-resolute-at-least-ill-have-my-iphone-on-hand/</link>
		<comments>http://anendlessarray.com/blog1/2008/01/06/into-the-resolute-at-least-ill-have-my-iphone-on-hand/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 19:34:49 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[dribble]]></category>

		<category><![CDATA[general]]></category>

		<category><![CDATA[2008]]></category>

		<category><![CDATA[family]]></category>

		<category><![CDATA[holiday]]></category>

		<category><![CDATA[iPhone]]></category>

		<category><![CDATA[travel]]></category>

		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://anendlessarray.com/blog1/2008/01/06/into-the-resolute-at-least-ill-have-my-iphone-on-hand/</guid>
		<description><![CDATA[The holidays are finally over. My wine and hors d&#8217; oeuvres hangover has almost subsided and it&#8217;s back to the everyday grind&#8230;It&#8217;ll be another year before I do this again, and I can&#8217;t say that I mind. Sometimes normal is just fine by me. It&#8217;s weird, but the pressures of owning a business and the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/new-years-title-img1.jpg" style="border:none;" alt="Happy New Years" />The holidays are finally over. My wine and hors d&#8217; oeuvres hangover has almost subsided and it&#8217;s back to the everyday grind&#8230;It&#8217;ll be another year before I do this again, and I can&#8217;t say that I mind. Sometimes normal is just fine by me. It&#8217;s weird, but the pressures of owning a business and the constant flow of client work seems to pale in comparison to trekking across the country with <a href="http://www.repeatpenguin.com" title="Jeremy Anderson - Repeat Penguin">Jeremy</a> and the dog in tow to try to see everyone I know from way back when all in one hectic week.</p>
<p>While the travel is always a chore, it is nice to spend that time with my family and friends back in good old Buffalo, NY. Everything is pretty much exactly how I left it, give or take a few new restaurants and shops. And for some reason, no matter how many rings I put on my tree, I&#8217;m still a kid when I go home. And kids at Christmas get presents. Mine this year was an iPhone. Sure I wrote that silly post <a href="http://anendlessarray.com/blog1/2007/08/14/iphone-accessory-ipresson-nails/" title="iPhone Accessory: iPressOn Nails">iPhone Accessory: iPressOn Nails</a> back in August, but never had the gaul to chuck my Verizon contract and go get one of my very own. So my Dad did the deed for me (with a bit of seeding on my part).</p>
<p>And so now, I&#8217;m back in San Francisco already neck deep in designing and developing everything from Facebook Apps to brochure sites. It&#8217;s been a week since my return and still, I&#8217;m living out of a suitcase with stacks of unopened snail mail and invoices and estimates to write.  But it&#8217;s nice to be home. And even if I&#8217;m not unpacked yet, 2008 has so far brought me great pleasure in syncing my desktop to my phone.</p>
<p>Cheers to everyone in 2008!</p>
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		<title>Art Direction? Sometimes Cute Just Doesn&#8217;t Get You Where You Want to Go&#8230;</title>
		<link>http://anendlessarray.com/blog1/2007/12/19/art-direction-sometimes-cute-just-doesnt-get-you-where-you-want-to-go/</link>
		<comments>http://anendlessarray.com/blog1/2007/12/19/art-direction-sometimes-cute-just-doesnt-get-you-where-you-want-to-go/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 19:16:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[dribble]]></category>

		<category><![CDATA[general]]></category>

		<category><![CDATA[reviews]]></category>

		<category><![CDATA[user interface design]]></category>

		<category><![CDATA[bad art direction]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[southwest airlines]]></category>

		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://anendlessarray.com/blog1/2007/12/19/art-direction-sometimes-cute-just-doesnt-get-you-where-you-want-to-go/</guid>
		<description><![CDATA[I&#8217;m heading out to my magical hometown of Buffalo, NY today for holiday fun via Southwest Airlines.  Upon printing out my e-ticket, I happened to notice a link to a section of their website providing information about their latest boarding procedures. The link took me to a sub-site of Southwest called &#8220;Boarding School,&#8221; which [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/southwest-title-img.jpg" style="border: none;" alt="Leavin’ On a Jetplane…" />I&#8217;m heading out to my magical hometown of Buffalo, NY today for holiday fun via Southwest Airlines.  Upon printing out my e-ticket, I happened to notice a link to a section of their website providing information about their latest boarding procedures. The link took me to a sub-site of Southwest called <a href="http://www.southwest.com/help/boardingschool/" title="Southwest Boarding School">&#8220;Boarding School,&#8221;</a> which looked like this:</p>
<p style="text-align: center"><a href="http://www.southwest.com/help/boardingschool/"><img src="http://anendlessarray.com/blog1/wp-content/uploads/2007/12/southwest-boardingschool.jpg" alt="Southwest Boading School Subsite" /></a></p>
<p>Sure, it&#8217;s cute - its faux notebook look and the fudged bic pen drawings of tickets and planes and stars are just&#8230;.um&#8230;adorable&#8230;.but obviously the designer didn&#8217;t have a broad demographic of travelers in mind. While a design like this would certainly be appropriate for a t-shirt company that distributes to Urban Outfitters, I&#8217;m not sure it&#8217;s the best communication design for an instructional sub-site of a major (albeit discount) airline.</p>
<p>I have never flown Southwest before. While I&#8217;m sure it will be fine  (as in I probably won&#8217;t plummet to my untimely death over the Rockies), a boarding procedure site decorated in this juvenile manner threatens to wreck my confidence long before I ever board the damn plane. All I can say is I hope my boarding pass doesn&#8217;t look like this:</p>
<p style="text-align: center"><img src="http://anendlessarray.com/blog1/wp-content/uploads/2007/12/boardingpass.jpg" alt="Boarding Pass" /></p>
<p>If it does, I&#8217;ll probably head on over to one of the other airline ticket desks and inquire about flying standby&#8230;..</p>
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		<title>Orchestrating Communication In Design</title>
		<link>http://anendlessarray.com/blog1/2007/12/17/orchestrating-communication-in-design/</link>
		<comments>http://anendlessarray.com/blog1/2007/12/17/orchestrating-communication-in-design/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 18:59:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[accessibility]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[general]]></category>

		<category><![CDATA[user interface design]]></category>

		<category><![CDATA[communication design]]></category>

		<category><![CDATA[rhizome theory]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[web design]]></category>

		<category><![CDATA[website structure]]></category>

		<guid isPermaLink="false">http://anendlessarray.com/blog1/2007/12/17/orchestrating-communication-in-design/</guid>
		<description><![CDATA[The web is a dualistic space that combines rhizomatic user navigation on the macro level with imposed hierarchy both in the markup and in the visual design. Unlike print design, in web design, all information, all content, is inherently weighted by it&#8217;s tag, making all h1&#8217;s, all h2&#8217;s, all paragraphs, etc. visually equal to others [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://anendlessarray.com/blog1/wp-content/uploads/2008/01/orchestrating-comm-title-img1.jpg" alt="Orchestrating Communication In Design" style="border: none;" />The web is a dualistic space that combines <a href="http://en.wikipedia.org/wiki/Rhizome_(philosophy)" title="Rhizome Philosophy Wikipedia Entry">rhizomatic</a> user navigation on the macro level with imposed hierarchy both in the markup and in the visual design. Unlike print design, in web design, all information, all content, is inherently weighted by it&#8217;s tag, making all h1&#8217;s, all h2&#8217;s, all paragraphs, etc. visually equal to others of its type. Thus, it is up to the designer to communicate order and hierarchy.  Effective communication design for web must account for the user, who is only one click away from being somewhere else.</p>
<p style="text-align: center"><a href="http://en.wikipedia.org/wiki/Rhizome_(philosophy)"><img src="http://anendlessarray.com/blog1/wp-content/uploads/2007/12/rhizome.jpg" alt="Rhizome Theory Diagram" /></a></p>
<p>The user can travel throughout many sites, and many pages within one site, quickly and  in innumerable ways.  This infinite possibility  on the part of user interaction is the very core of what makes web design different.  There is no one path, and we cannot assume that every user has the same end objective. One must accommodate the meandering tourist as well as the user who has a purpose.   Designing a website is about creating a visually meaningful way for the user to navigate to the desired content, browse, meander.  And thus our approach to communication design must accommodate a user who has no inherent reason to stick around.</p>
<p>A web designer is not here to decorate the page, but rather to orchestrate the user’s actions. He or she is the architect that designs this structure and the content it holds with the purpose of making it not only accessible for many types of foot traffic, but comprehensible to the end user. <a href="http://anendlessarray.com/blog1/2007/12/17/orchestrating-communication-in-design/#more-183" class="more-link">(more&#8230;)</a></p>
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