
You know the scenario: you land on a website for Business X and beneath the logo is a banner that fades from a slogan over a flat color to a pair of suits shaking hands with big ear-to-ear grins. Nothing says “corporate cliche” like bad stock photography. Sigh.

We all know how cheesy this is. And yet clients still ask for it and so many designers still succumb to the pressure to create that corporate stock look. It doesn’t have to go down like that. As the designer, you have the ability to just say “no” to bad stock photography and corporate clip art. A little creativity, and you can create a web presence for your client that will actually set their company apart from the boring template web design look. It just takes a little extra push, and a desire to get beyond.
We’re so used to seeing the same stock photos on everyone’s site - I’m convinced that there are only 100 people who pose for stock photography, but they are featured on probably 200,000 homepages each, working on a laptop, sitting at a conference table, talking on a mobile phone. Everyone knows they don’t work at this company because you’ve seen the same people on dozens of sites the same day. Doesn’t it make more sense to do something to set your client’s company apart a bit? Maybe create something a bit more personal and original?
Make it Custom or Don’t Bother
I’ve always been a fan of the Ellis Labs solution to the company homepage. The illustration of the founders looking geeky in their lab coats with beakers makes for an amusing and stylish sense of humor about themselves. Friendly and cheeky, it makes you feel like you know these guys, and doing business with them and supporting their products comes natural. They’re the geeks next door, and you dig ‘em. At least I do.

Another site that makes great use of graphic illustrations to set themselves apart from the competition is YoDiv (otherwise known as You Design They Develop) - most outsourcing firms have really bad faux corporate looking sites, but these guys have the right idea - They are marketing their services to designers after all…

Investing is Simple (IIS) has a great homepage graphic that sets them appart from the usual investment website - I think investment and banking sites use more crappy stock photos and corpo clip art than anyone usually. I’m not sure pink was the best color choice, but the graphic definitely adds a spark to investing, an activity most people think is about as exciting as watching grass grow.

As of late, Jeremy and I have been working on some pretty neat illustrations for a variety of websites, including an online poster art contest for STD awareness.

As well as our sweet-toothed logo for our new side project Popwit, an online arts and culture magazine we’re working toward launching in teh next month or two:

(note: we’ll be looking for contributors in the areas of art, sound, architecture and design, but I’ll make a formal announcement later on when we’re nearing public launch).
Anyway, my point is simply please, for the love of God (or whatever greater power you believe in) - DON’T MAKE ANY MORE WEBSITES THAT LOOK LIKE THEY CAME AS PART OF THE CORPORATE STARTER KIT. This is not a way for the client to come off as conservative and business-like, it’s a way to look cheap, dated and unprofessional. It’s up to you to tell them this - to give them something better for their money. Illustration is only one component - original photography, custom icons, product demos, typography and graphic treatments can all play nicely together to create a visually distinct web presence.
Additional Inspiration
Can’t get your creative juices flowing? (ew…I hate that analogy…sorry) - Anyway, here are some illustrators’ sites I dig. Maybe they’ll inspire you as they have me:
The Alamo Basement - Kelly Korvec’s illustration portfolio.
Kev Adamson - An interesting mix of hand drawn and digital illustration
Kun-Sung Chung - Digital Illustrator’s portfolio
Alberto Cerriteno - Digital Artist
If you have any other illustrators you like or illustration inspiration resources, feel free to add them into the comments section (yes, it’s okay to link yourself as an inspiration resource - if you’re good I would love to see your stuff).